South by Southwest is the world's most important convergence of music, film, technology and culture — ten days every March in Austin, Texas where the future of entertainment is announced, debated and celebrated across thousands of venues and events. Part conference, part festival, part street party, SXSW is where ideas and industries collide.
Ten days of music, film, tech and culture across Austin. Book hotels 6+ months ahead — prices surge dramatically. The free shows are often better than the paid ones.